I'm Selena Jiang, a product designer who figures out the problem before designing the solution.

I have 5+ years designing complex B2B tools and intuitive B2C experiences, powered by systems thinking, data, and AI.

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New app to replace a broken workflow for 600+ drivers

A 0→1 app that replaced a 2.4-star third-party tool used by 600+ drivers, built to support six different trip types through one flexible interface.

0-1 projectSole designeriOS appSystems thinking
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Document verification flow that actually converts

Reframed a UI polish task into an information clarity problem, lifting conversion 5.3% and document approvals 8.7%.

Re-designSole designerResponsive web + AppsProduct strategy
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Unique way to preview customization to increase acquisition

Designed a first-of-its-kind feature that let potential subscribers experience box customization upfront, improving NPS and acquisition.

New featureSole designerResponsive web
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An IoT app to control Elejoy solar equipments

Created an end-to-end IoT app and design system for Elejoy solar management

0-1 projectSole designeriOS appDesign system

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About Me