I'm Selena Jiang.
A Product Designer with 5+ yrs of experience building complex enterprise tools and converting consumer experiences.

Systems thinking, data, and AI are my jam.

Carvana

,

FabFitFun

,

Los Angeles Times
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New internal app for vehicle transporters

A 0→1 internal app that connects trip planning, driver execution, and downstream operations.

0-1 project | Lead designer | iOS app

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A document verification flow that actually converts

How I re-scoped a UI problem to solve the right problem which reduced document rejections and protected revenue

Re-design | Lead designer | Responsive web and iOS/Android

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An unique way to preview customization to increase acquisition

Making customization experience easier to understand to drive more sign-ups

Re-design | Sole designer | Responsive web

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An IoT app to control Elejoy solar equipments

Created an end-to-end IoT app and design system for Elejoy solar management

0-1 project | Sole designer | iOS app