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5+ years designing complex B2B tools and intuitive B2C experiences.

Designs powered by systems thinking, data, and AI.

Selena Jiang
Product Designer

New app to fix a broken workflow for 600+ truck drivers

0→1 project

Systems thinking

AI-assisted design

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Verification flow redesign that increased conversion by 5.3%

Re-design

Product strategy

Responsive web

Preview customization flow that increased acquisition

New feature

Responsive web

Systems thinking

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Polaroid

Zip Instant Photoprinter

Retail Value $110

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Stila

Stay All Day Liner + Huge Mascara Bundle

Retail Value $25

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Dr. Dennis Gross

Alpha Beta® Pore Perfecting & Refining Serum

Retail Value $68

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FoxyBae

25mm Rose Gold Curling Wand

Retail Value $45

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IoT app to add and manage a suite of solar equipments

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iOS app

Design system

Design + coded in framer // 2026

ysjiang18@gmail.com